1. Please tell us your gender:
Male
Female
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2. Please mark the range that includes your age:
13-17
18-24
25-34
35-49
50+
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3. Did you watch the last episode of One Tree Hill which aired May 12th:
Yes
No
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4. Please type in the name of the company or brand you remember seeing or hearing mentioned in the One Tree Hill episode that aired on May 12th. Please try to be as specific as possible and list all the brands you remember.
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5. As you may recall, during this One Tree Hill episode, Mia leaves to go on a concert tour. Please select the brands that you remember seeing or hearing mentioned as being the sponsor of this tour.
Hershey's Kisses
Life Savers Gummi
M&M'S
Mentos
Reese's Peanut Butter Cups
Starburst
Skittles
Snickers
Sweetarts
Twix
Twizzlers
None of the above
Not sure
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6. Based on what you recall in the show, how do you feel about the company or brand sponsoring the concert?
Please select one answer.
Much better and more interested in this brand
A little better
Unchanged from before
Less good about this brand
Don't Know
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7. Which of the following types of candy do you eat at least occasionally?
Chocolate (ex. Hershey, Reeses, M&Ms, Snickers, etc)
Chewy fruit-flavored candy (ex. Skittles, Starburst, Sour Patch Kids, Twizzlers, Gummies)
Hard candy (ex Life Savers, Jolly Ranchers)
Sugar-free candy
Chewing Gum
None of these
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8. Next time you are looking to purchase candy, how likely are you to purchase Starburst?
Very Likely
Somewhat Likely
Neutral
Somewhat Unlikely
Very Unlikely
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| 9. Please indicate how strongly you agree or disagree that this statement applies to Starburst. |
Starburst is cool
Agree strongly
Agree somewhat
Neither agree nor disagree
Disagree somewhat
Disagree strongly
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| 10. Please indicate how strongly you agree or disagree that this statement applies to Starburst. |
Starburst is one of my favorite candy brands
Agree strongly
Agree somewhat
Neither agree nor disagree
Disagree somewhat
Disagree strongly
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| 11. Please indicate how strongly you agree or disagree that this statement applies to Starburst. |
Starburst is for someone like me
Agree strongly
Agree somewhat
Neither agree nor disagree
Disagree somewhat
Disagree strongly
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| 12. Please indicate how strongly you agree or disagree that this statement applies to Starburst. |
Starburst has a distinct image that other brands in this category don't have
Agree strongly
Agree somewhat
Neither agree nor disagree
Disagree somewhat
Disagree strongly
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